Canada has some new threads for the Olympics.
Team Canada and lululemon revealed the official athlete kits for the Milano Cortina 2026 Winter Olympics and Paralympics.
“In collaboration with Canada’s top athletes, we’ve applied insights and learnings from our last two Games to create a kit with deeper focus on innovation and inclusion, while delivering both function and style,” said Calvin McDonald, CEO, lululemon. “As a country that thrives in the cold, the Winter Games are particularly special to Canadians, and all of us at lululemon are incredibly proud to support Team Canada on the world’s largest sporting stage with product designed for athletes, and with athletes.”
Lululemon has worked with Team Canada for the past two years in an effort to make a design that supports thermoregulation, inclusivity, Canadian pride and elevated styling.
“It has been incredible to see the athlete kit continue to evolve thanks to lululemon’s commitment to working directly with athletes through every step of the process to understand their needs,” said Karen O’Neill, CEO of the Canadian Paralympic Committee. “This has resulted in our most inclusive and adaptive kit yet, that showcases how we all win when accessibility is at the forefront. The Canadian Paralympic Team will both look amazing and feel comfortable while proudly representing the nation at the Paralympic Winter Games in March.”
This is the third Olympics with lululemon as the official outfitter of Team Canada.
from Sportsnet.ca
via i9bet
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